The Dutch International Concepts creates hospitality brands built around originality, culture, and experience. Driven by innovation, we develop and launch bold dining concepts designed to thrive within the UAE’s dynamic hospitality scene.
We started in 2017 in the Netherlands with Belsey’s and Grab-A-Melt. From 2025 on, we sold our business in the Netherlands and chose the UAE to be our next destination. It’s one of the most dynamic global hospitality markets, shaped by innovation, tourism, and a strong appetite for new ideas. We chose this region with a clear ambition—to set a higher benchmark for both residents and travellers. With a focus on contributing something fresh to the market, we continue to grow our portfolio through original hospitality concepts. We concentrate on shaping concepts that engage the senses, tell a clear story, and perform in real-world environments.
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Consumers today seek not just a meal, but they want moments that engage the senses. That’s how we capture attention and position each brand to appeal to a wide audience. We focus on storytelling, ambience, cultural fusion, interactive dining, and lifestyle elements, creating concepts that are both visually striking and emotionally engaging. Travelers and residents alike are drawn to Instagram-worthy concepts with strong cultural identity and distinctive personalities.
Our concepts honor tradition like the Dutch influence behind our stroopwafels bringing authentic flavours to every dining experience.
Our fast-casual and functional concepts combine everyday convenience with high-quality offerings, making elevated dining approachable.
For young, busy diners who crave delicious comfort food on the go, this concept delivers flavourful meals quickly, with an experience that’s both fun and dependable. From students and office-goers to working parents, we provide quick, affordable service that satisfies everyone.
With familiar comfort food like signature burgers, wraps, and toasted sandwiches, this will soon become the go-to spot for taste and convenience. Enjoy your quick bites in a lively atmosphere, perfect for lunch breaks, casual meet-ups, or evening hangouts without ever compromising on flavour.
For diners who are willing to spend more for a premium experience, our restaurant offers the perfect destination. Stop by at any moment to enjoy carefully crafted dishes in a relaxed yet stylish setting. Every item on the menu is made from the finest ingredients to delight both the palate and the eye.
Whether you’re a couple, a small family, a group of friends, or a professional looking for a refined dining experience, our ambience is welcoming to all. The space will surely feel elevated yet effortless, offering memorable moments without straining your budget.
The sweet treats served at the Dutch Waffle Mill are meant to satisfy your sweet tooth. The idea behind this concept is to bring authentic, traditional Dutch recipes within everyone’s reach. The classic kiosk setup is placed in high-footfall tourist destinations, making it easy for visitors to indulge on the go.
Adorned with iconic Dutch elements, the space evokes a sense of nostalgia. The waffles are made using the finest ingredients and baked fresh to preserve their signature taste and texture. Guests can also customise their waffles by choosing their preferred base, sauces, and toppings for a personal treat.
We are currently in the exploration phase, carefully assessing strategic opportunities across the UAE to identify the ideal locations for each of our concepts. Our focus remains on visibility, accessibility, and long-term potential.
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